If the goal is moved constantly, nobody wins.
If the scope keeps changing.
The expectations modified.
The brief altered.
The objectives varied.
The agreement adjusted.
The targets stretched.
The resolutions revised.
Keeping everyone guessing is not conducive to effective outcomes.
“It’s hard to find happiness after success if the goalposts of success keep changing.” – Shawn Achor
“It is safer to search in the maze than to remain in a cheeseless situation.” – Spencer Johnson